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Hormel HealthLabs Screenshot   Hormel HealthLabs E-commerce Site

Hormel HealthLabs wanted to start selling their specialy foods directly to consumers in addition to their traditional institutional channels. Mike led the White Horse (interactive agency) team from domain selection and design through the complicated process of creating an e-commerce site that connected directly to their legacy BPCS ERP system within the huge Hormel enterprise. Directing and coordinating an outside ERP specialist was critical in this process.

The result was a friendly consumer site that focused on the audience of at-home caregivers to those with special nutritional needs. At the same time, the tight integration provided ease of updates with a single core database that supported manufacture and inventory control yet access to front-end web components for marketing functionality.

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© 2007  Mike Wills Web Marketing, 503-880-3997, located in Beaverton, Oregon 97006, and operating in Portland, Hillsboro, Tigard, Tualitin, Gresham, Forest Grove, Vancouver Washington, and the rest of the greater Portland metro area.