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Production Samples
Adidas site screenshot   Adidas Softball Vertical Redesign

Adidas knows that the softball vertical market has a core of fans dedicated to the stars of the sport. These girls and young women play the sport and are thrilled with the success of the Olympics-winning team and the development of professional softball in the United States. When they asked Avenue A | Razorfish to redesign the site they asked for a new approach that brought the community closer together. This project under Mike's management created a site that was an early adopter of Web 2.0 concepts such as user-generated content and a 2-way dialog with the users.

Design Comps
Softball Section Home Page
Community Page
Athlete Messaging Page
Duffle Bag Metaphor User Interface

     Softball Section Home Page Adidas site screenshot(top)

   Community Page for User Stories, Audio Comments, Contests and Questions Adidas Community Page design comp(top)

   Messaging Page to Send Voicemail and Text Messages to Athletes Adidas messaging  design comp(top)

   User Interface to Select Player Info, Images, Journal, Footwear, and Memorabilia adidas player details User Interface using duffle bag(top)



© 2007  Mike Wills Web Marketing, 503-880-3997, located in Beaverton, Oregon 97006, and operating in Portland, Hillsboro, Tigard, Tualitin, Gresham, Forest Grove, Vancouver Washington, and the rest of the greater Portland metro area.